When a dental practitioner makes the decision to open their own practice it is vital that they have a plan in place to attract new patients. It used to be that there were only a few practice’s locally, and normally they could survive on word of mouth advertising. However with the increase in the amount of dentistry establishments that there are and advances in how we use the internet on a daily basis, word of mouth advertising just does not cut it anymore when you are trying to get noticed. It is important that you take dental marketing seriously if you wish to get your website noticed, but if you are unsure of where to start or are finding it difficult to achieve the results that you desire then it may be an idea to hire a professional who can carry out these tasks for you both easily and efficiently. Having someone else take charge of your marketing will also free up more time for you to spend with your patients in the practice and your family when you finish work for the day.
A professional looking website that has all the trimmings
Your practice’s website will quickly fail if you do not ensure that you offer all of the same features and benefits that your competition’s websites offer. A basic website with no modern features is not going to reach a top spot within Google’s results page, but there are things that you can do to ensure that your website is a success. Certain features such as having contact information and a click-to-call button will enable future patients to be able to contact you easily and quickly, meaning they are likely to choose your website over one that makes it a hassle to get in touch. Having information about all the treatments you offer as well as legal compliance information is vital too, as if you are not seen as a reliable, trustworthy dentist that offers all of the treatments that people need they are likely to opt to go to one of your competitors instead. A professional blog is a good way of providing information about everything that you have to offer, but it is also a great way to ensure that your web page is appearing high up in Google’s results pages, as you can place keywords systematically throughout your blog. Keywords prompt Google to add your website into its results pages when someone has searched for the same keywords. You can also use keywords within your metadata and generic web pages, to give your website even more of a chance at landing in the number one result spot.
Do you know the importance of SEO?
A lot of people believe that if they have a great website and they appear somewhere on Google then that’s fine, they’ll get noticed. Unfortunately this couldn’t be further from the truth, and unless your website is positioned within the first few Google results you are likely to remain unseen. Ninety-two percent of people who are searching for something never look past the first page of results, and a majority of people will only look at the first few. If you are trying to attract new patients to your practice then SEO will need to be at the top of your focus list.